Pregnancy tracker concept for iOS mobile application

The conceptual iOS mobile app, developed as a personal project, that aims to assist women in monitoring their pregnancy milestones while emphasizing a holistic approach to well-being

Years | Duration
2021 | 3 month

My role
Product designer,
Solo

My role
Product designer
Solo

Applied skills
UI/UX Design, Usability Testing, Prototyping, Visual Design, User Research, User interview, Design Thinking

Context

A pregnancy tracker app is essential for supporting women's health and well-being. The United States Preventive Services Task Force (USPSTF) reports:

78%

of pregnant women experience high stress

60%

of pregnant women lack professional pregnancy information

Profitability of the Concept

Advertisements
Partnerships
Premium subscriptions
In-App purchases

Problem statements

Excess of unverified information
Stress caused by difficulties in identifying symptoms
Challenges in scheduling medical appointments

solution

A comprehensive user-friendly application that allows women to manage their health, stay informed, receive personalised recommendations, and feel supported throughout their pregnancy journey

Competitor analysis

During my analysis of the top pregnancy tracking apps, I found limitations in features. None included fluid intake tracking, crucial to prevent dehydration and reduce miscarriage risk. Additionally, they lacked personalized comparisons for weight gain specific to each trimester

Audience

Pregnant women
First-time mothers

Some of main hypotheses

9

hypotheses confirmed

5

confirmed partially

2

hypotheses failed

Confirmed
hypotheses

Partially confirmed hypotheses

Failed
hypotheses

Pregnant women have a strong desire to discuss their issues with friends

Pregnant women wanted to learn about other families' stories, seeking this kind of interaction

Pregnant women often struggle to tell normal changes from potential concerns and when to seek help

After talking with others, stress fades, replaced by calm and peace

Pregnant women desiring to connect with others in similar situations

Expectant mothers seeking trusted guidance on their pregnancy journey

Pregnant women may find themselves missing the experience of socialising at bars and clubs

Pregnant women may experience feelings of body shame during pregnancy

Protopersona

Dana Gold, 27 years old, is an engineer at an IT company

Dana, a first-time expectant mother, is looking for a user-friendly pregnancy resource to confidently navigate her journey and gain support along the way

I'm looking for an app that can make my pregnancy journey more manageable and help me stay organised because I tend to forget things easily, and there's just so much to keep up with!

User interview and survey

5

interviews

5

countries

187

survey respondents

Persona’s pains, motives and fears

Pains

Dana lacks time to search and analyse pregnancy info
Dana struggles to organise medical tests and daily routine
Dana finds it hard to remember and focus
Dana feels isolated without friends' pregnancy support

Motives

Embark on the journey of motherhood
Safeguard her well-being and the health of her baby

Fears

Dana is afraid of premature birth or abortion
Dana is concerned about her safety and the well-being of her baby

Persona’s Goals and Tasks

Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy

Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy

Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy
Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists
Tasks:
- Find reliable and verified information about doctors, clinics and other specialists
- Сompare and analyze the information about clinics, doctors and medical tests
Goal 2:
Acquire knowledge about what is required at each stage of pregnancy
Tasks:
- Monitor and gain insights into every stage of pregnancy
- Get more information about nutrition and exercise during pregnancy
- Compare and evaluate the information
Goal 3:
Create a scheduling system for medical appointments
Tasks:
- Centralise all meetings in a single location
- Synchronise all appointments with the primary calendar
Goal 4:
Be Involved in conversations with fellow expectant moms
Tasks:
Participate in discussions and seek insights from peers experiencing pregnancy

User Journey Map

The UJM embraced multiple layers, evolving beyond rigid correlations with product steps, resembling a visual 'Actions and Sensations Diary'

Wireframes and First Prototypes

Dana Gold

I approached user scenarios as a dialogue between the system and the persona

Scenario 1

Hello system! 👋
I'm six weeks pregnant, and I came across a nice app on Facebook that might be helpful. Let's check it out; maybe I can give it a try without registering!

M-m-m! My due date? I don’t remember! Oh! I see you can help me with calculation, so I prefer this method.

I prefer not to enable reminders at the moment; I'll consider it later.

Scenario 1

Dana Gold

Scenario 2

What a wonderful morning! What's my baby there? I wonder how he looks now and how much does he weigh?

Oh! Wow! He can already feel the tastes!

Dana Gold

Scenario 3

How I want to see my parents for Christmas!!! Can I fly by plane? So let's see...

And here is the information section, what's next...Risky activities...Air traveling... Here it is!

Wow! What helpful tips! Wait! Wait! Wait! What? I see, I need to get doctor’s notes.

visual design

To streamline the development process, I opted to leverage user feedback and heavily incorporate native patterns. Additionally, for faster loading times, I selected system fonts tailored to iOS

Weight monitor

Some screens

First visit. Define the due date

Other screens

Seamless User Journey

Dana Gold

Hi! My lovely app!

Last visit my doctor said I need to watch my weight!

But I have so many things to do! I forget to cheek my weight and keep loosing my written notes!

Oh!...

Oh! My hormones haunt me! I can’t remember anything!!

M-m-m!..

Can you help me track my weight and send me notifications?

I’ve just found this option!

I see you still know how to remind me of important meetings!..It’s great!

seamless user journey

Takeaway

Personalisation demands thorough research into core user groups
Getting acquainted with new online user testing tools

Personalisation demands thorough research into core user groups
Getting acquainted with new online user testing tools

User interview and survey

11

nomination

4

competition

5

countries

Throughout the design of this app, I meticulously navigated every essential stage of the design process, underscoring the significance of each phase in attaining acknowledged outcomes

Let's collaborate to create a better world together

Get in touch

pine.kate@gmail.com

Connect to Linkedin

Kate Pine

2025

Let's collaborate to create a better world together

Get in touch

pine.kate@gmail.com

Connect to Linkedin

Kate Pine

2025

Let's collaborate to create a better world together

Get in touch

pine.kate@gmail.com

Connect to Linkedin

Kate Pine

2025

Let's collaborate to create a better world together

Get in touch

pine.kate@gmail.com

Connect to Linkedin

Kate Pine

2025

Pregnancy tracker concept for iOS mobile application

Context

78%

60%

Profitability of the Concept

Advertisements

Partnerships

Premium subscriptions

In-App purchases

Problem statements

Excess of unverified information

Stress caused by difficulties in identifying symptoms

Challenges in scheduling medical appointments

solution

solution

Competitor analysis

Competitor analysis

Audience

Pregnant women

First-time mothers

Some of main hypotheses

9

5

2

Protopersona

Protopersona

Protopersona

Dana Gold, 27 years old, is an engineer at an IT company

Dana Gold, 27 years old, is an engineer at an IT company

User interview and survey

User interview and survey

5

5

187

Persona’s pains, motives and fears

Pains

Motives

Fears

Persona’s Goals and Tasks

Goal 1: Make informed choices for the clinic, doctors, medical tests, and specialists

Goal 2: Acquire knowledge about what is required at each stage of pregnancy

Goal 3: Create a scheduling system for medical appointments

Goal 4:Be Involved in conversations with fellow expectant moms

Goal 1: Make informed choices for the clinic, doctors, medical tests, and specialists

Goal 2: Acquire knowledge about what is required at each stage of pregnancy

Goal 3: Create a scheduling system for medical appointments

Goal 4:Be Involved in conversations with fellow expectant moms

Goal 1: Make informed choices for the clinic, doctors, medical tests, and specialists

Goal 2: Acquire knowledge about what is required at each stage of pregnancy

Goal 3: Create a scheduling system for medical appointments

Goal 4:Be Involved in conversations with fellow expectant moms

User Journey Map

The UJM embraced multiple layers, evolving beyond rigid correlations with product steps, resembling a visual 'Actions and Sensations Diary'

Wireframes and First Prototypes

Wireframes and First Prototypes

Scenario 1

Scenario 1

Scenario 2

Scenario 3

visual design

Weight monitor

Some screens

Some screens

First visit. Define the due date

Other screens

Seamless User Journey

seamless user journey

Takeaway

Personalisation demands thorough research into core user groups

Getting acquainted with new online user testing tools

Personalisation demands thorough research into core user groups

Getting acquainted with new online user testing tools

User interview and survey

11

4

5

Let's collaborate to create a better world together

Let's collaborate to create a better world together

Let's collaborate to create a better world together

Let's collaborate to create a better world together

Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists

Goal 2:
Acquire knowledge about what is required at each stage of pregnancy

Goal 3:
Create a scheduling system for medical appointments

Goal 4:
Be Involved in conversations with fellow expectant moms

Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists

Goal 2:
Acquire knowledge about what is required at each stage of pregnancy

Goal 3:
Create a scheduling system for medical appointments

Goal 4:
Be Involved in conversations with fellow expectant moms

Goal 1:
Make informed choices for the clinic, doctors, medical tests, and specialists

Goal 2:
Acquire knowledge about what is required at each stage of pregnancy

Goal 3:
Create a scheduling system for medical appointments

Goal 4:
Be Involved in conversations with fellow expectant moms